Conservatives Must Own Their Data and Their Audiences

If it isn’t blatantly obvious already, Gizmodo’s recent article “Facebook Traffic Takes a Hit Following Algorithm Change” provides even more evidence that Conservative activists and organizations need to own their data and avoid relying primarily on social media platforms to promote their message. As I mentioned in a previous post, Conservatives should continue engaging on … Read more

Is Twitter Dying? Should Activists Still Use the Platform?

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While Elon Musk’s recent purchase of Twitter sparked massive outrage among liberal activists and media personalities, it doesn’t look like the bad press negatively impacted the platform. New data show Twitter usage is at an all-time high. Musk’s acquisition of Twitter may prove that Free Speech is still alive in America. But does that mean … Read more

How Can ChatGPT Improve Your Advocacy Campaigns?

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With ChatGPT dominating the news and everyone’s social media feeds, activists and campaign operatives might wonder if they should incorporate ChatGPT and other Artificial Intelligence (AI) tools into their workflow. The answer is most definitely a “yes.” The speed and relative precision of what these AIs deliver can dramatically improve your workflow by providing an … Read more

New Townhall Piece on Incoming Republican Freshman Andy Ogles

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While one shouldn’t count their chickens before they hatch, it’s worth taking an early look at some of the new faces and personalities likely to prevail in November and arrive on Capitol Hill come January. Examining the prospective incoming class of new Republicans in Congress shows the GOP House caucus is poised to get some … Read more